About Sexy Hair

Founded in 1998, Sexy Hair has become a “must have” for leading Hollywood celebrities including Jennifer Lopez, Lauren Conrad and Ashley Tisdale. Headquartered in Chatsworth, Calif., Sexy Hair distributes professional hair care products in more than 54 countries and 60,000 licensed salons across the U.S. Widely known for its “big red can,” Sexy Hair Concepts® LLC is one of the fastest growing beauty care companies that create hair products that do what they say and say what they promise. It is the #1 hairspray brand in the U.S. with one can sold every four seconds. In 2013, Sexy Hair continued to make history announcing global hair icon Marilyn Monroe™ as the brand’s ambassador, and in 2015 announcing hair icon James Dean™ as brand ambassador for its’ men’s products, both of which embody the brand’s tagline “Styles Change. Sexy is Forever.” For more information on all Sexy Hair products and where to find them, please visit http://www.sexyhair.com or call (800) 848-3383.

Situation

Sexy Hair, a leading global brand that specializes in hair styling products, needed an e-commerce solution to serve as a unique educational and shopping experience for their customers. Sexy Hair’s new brand platform is built with Magento Enterprise. With the largest market share of top e-commerce sites, Magento had the flexibility to scale to match Sexy Hair’s growth. In the background runs Dynamics NAV as the ERP system. With Sexy Hair’s mobile customer base outpacing the trends and benchmarks of the industry, mobile customer retention was a major obstacle in driving revenue. Integrating the two systems was a must to attract web customers and turn them in returning customers.

Solution

While searching online they’ve found Tinx-IT and its default Magento connector for Dynamics NAV (Navision).

With this integration solution, Sexy Hair has accomplished a tight and seamless integration between their front end Magento, and their backend Microsoft Dynamics NAV. Expanding to new markets is fully supported, because the solution is very scalable, and supports fully localizations of the shop.

  • Sexy Hair can now meet the desired user experience on the web, with this robust and tight integration of both NAV and Magento.
  • Orders flow seamlessly in Microsoft Dynamics NAV (Navision)
  • Web items could be maintained on both NAV and Magento side.

Quote from Jill Pauley, Online Marketing Director of Sexy Hair

“With the integration of the Magento connector for Dynamics NAV from Tinx-IT and their very capable team, we have been able to match the ongoing demand of our online customers. With our new site, we are equipped with the tools we need to provide a captivating brand experience from start to finish.”

Customer:
Sexy Hair
Country:
United States
Business type:
Retail (B2C)
Wholesale (B2B)
Industry:
Consumer goods
Add-on:
Benefits
  • Meet the desired user experience on the web;
  • Robust and tight integration of both Microsoft Dynamics NAV (Navision) and Magento.
  • Orders flow seamlessly in Microsoft Dynamics NAV (Navision)