Grattan O’Brien IT- director at O’Briens Wine off license Ltd

“We wanted to migrate our original webshop to a future proof solution based on the Magento e-commerce platform. We wanted a standard solution to connect our current back office to our new online web shop with all relevant information in sync on both systems. The solution has to synchronise items from Dynamics NAV to Magento as well as order en customer information back into Dynamics NAV. We wanted to maintain our webshop items in one place.’ A solution to accomplish this had to be reliable and cost effective.”


O’Briens wine is one of Ireland’s largest family owned drinks retailers.

They sell their beverages through a webshop and next to that 32 offline stores in Ireland. In their webshop they have a large selection of top quality Wines, Mixed Cases, Beers, Spirits and Champagne. O’Briens currently has 250 staff employed


O’Briens wanted to migrate their online webshop, which was based on a custom solution, to another more future proof and customizable e-commerce solution.

The original webshop had a synchronisation connection with Dynamics NAV, however the information was maintained both on NAV and on Magento. Some data had to be re-keyed to make it available in both systems. Order information was synchronised back to Dynamics NAV but with some unwanted delay, and information was not complete. Actual stock information was not available online.


O Briens decided to replace their custom made webshop with the open source e-commerce platform Magento. O’Briens Wine off license Ltd, Ireland.

“I am really impressed at how quick the changes are processed and looking at how it maintains the stock levels – I think it’s quite ingenious “

Grattan O’Brien

Grattan O Brien, IT- director

In the back office they have already implemented Dynamics NAV as an ERP solution. It was highly desirable to implement a stable and tight integration between Magento and Dynamics NAV.

That is where Tinx-IT’s Magento connector came in. The Magento connector for Dynamics NAV is a standard solution and available as an official granule on Microsoft. It is capable of synchronising items and item information bi-directionally. It adds on top of the synchronisation capabilities additional E-commerce functionality to Dynamics NAV, like images, attributes and commercial web text.

O’Brien Wines
Business type:
Wholesale (B2B)
Food & Beverages



O’Briens Wine now has their back office processes in sync with their webshop processes. They can control and maintain their online business from one place. Insight in the business is always up-to-date, and the effort of maintaining the new webshop is dramatically decreased. This saves effort and therefore a lot of money. Other benefits from the implementation of the Magento connector for Dynamics NAV:

 The webshop can be maintained from one place (NAV)

 Real time item and item information updates

 Real time stock and price updates

 Sales orders are automatically imported in NAV

 Increased insight in business performance

 Synchronisation is performed automatically