Jansen Food Service delivers food & beverages with advanced Magento e-commerce

Jansen Foodservice is a company with a number of offline locations and a very diverse assortment of products. They sell beverages, frozen foods, perishables such as meat and vegetables as well as non-food products such as tablecloths for restaurant interior decorating.
Jansen Foodservice decided that a B2B web store could bring added value to automating and optimizing the ordering process and to increasing revenue.
The well-known Magento e-commerce platform was selected and the Tinx-IT Magento connector for Microsoft Dynamics NAV (Navision) is used for integration with the back office.
There are 2 locations (2 Microsoft Dynamics NAV companies in 1 database) that have their own customers. The products sold at these locations are the same but have their own inventories per company. A separate company offers perishable goods but it is not part of Microsoft Dynamics NAV.
The Magento connector is set up in such a way so that customers are sent to the web store per NAV company. Every customer also has 1 or more order lists that can be entered into Dynamics NAV and then can be maintained in both environments. Customers can also create their own order lists in the web store which also end up in Dynamics NAV via the connector.
The products (since the product numbers are the same) remain synchronized from 1 company with Magento. These products’ inventory originates from a calculation of both Microsoft Dynamics NAV companies.