Carina ter Weele: “What I find impressive about the Tinx-IT Magento Connector is that it allows one system to "talk" to another system.

Reginox has used the Tinx-IT E-Commerce Connector to connect their Magento 1 webshop to Microsoft Dynamics NAV since 2014. Last year, their webshop was upgraded to Magento 2, whilst their ERP system was upgraded from Dynamics Navision to Microsoft Dynamics 365 Business Central.

Because of their good experience with Tinx-IT, as well as their integration knowledge of the current standard solution, Reginox chose Tinx-IT once more to realize the link between their new setup.

Carina ter Weele, Marketing and Communication Specialist at Reginox since 2018, shares more about this process
“Reginox manufactures sinks, taps, and worktops. We exist for more than 45 years and are a national and international player in the kitchen and project market. The sinks are distinguished by their balance of form and function, whilst the production process uses top-of-the-line materials and modern deep-drawing techniques. Committed to sustainability and keeping energy consumption to a minimum, Reginox has ensured its sinks consist of at least 80% recycled steel”.

Reginox sells throughout the Netherlands as well as internationally, and has branches in the Netherlands, England, and Singapore.

“Tinx-IT delivered the previous connector, so for us, the choice to go for Tinx-IT again was logical also because of their knowledge of the integration, data, structures, and Magento 2.”

Upgrading Navision to Microsoft Dynamics Business Central 365
Before Carina worked at Reginox, the Tinx-IT E-Commerce connector had already been installed but was linked to an outdated version of Navision. Over the years, the need and demand to upgrade to Business Central increased. Partly due to the system’s obsolescence, the size of their product database, and the enormous amount of customization within the former connector, Reginox choose to start a new integration project.

Searching for the right integration solution
An important requirement for Reginox concerning the link between the webshop and the ERP is an easy and fast exchange of product information between both systems. This means that a modification in Business Central must be synchronized to Magento promptly without errors.

Equally important is the possibility to separately send (different) products to their five different language websites in Magento. For example, their UK webshop has a custom assortment of products, which had to be included in the integration as well.

Use of functionality within the Tinx-IT connector
Reginox uses an extensive PIM system within the Tinx-IT Magento Connector. This means that products are enriched with relevant data such as articles, web categories, features, feature sets, images, and prices.

Carina ter Weele: “I am happy to notice that at this moment the articles filled in in Business Central, come through quickly and fully with images to Magento. We have managed to zero out the ‘spontaneous appearance’ of products in the different languages within our website. In the previous environment, it happened too often that products spontaneously appeared on website ‘a’, which should be available on website ‘b’ and vice versa.”

Future goals
Carina ter Weele: “Our goal for the coming period is to ensure that our website has a new, fresh, and sleek look and feel. We are currently working on new wireframes, page layouts, texts, images, and templates. Where we previously had 10 different languages to maintain, we have now reduced this to 5 basic languages, which among other things, should make maintenance easier. We have chosen to only show the A-range within our current ABC assortment online. The aim is to communicate this A-range in the clearest, most complete, and comprehensive way possible. Moreover, together with Tinx-IT, we want to make sure that all aspects of our linkage continue to work correctly.

Tinx-IT lets systems “talk” to each other
Carina ter Weele: “What I find impressive about the Tinx-IT Magento Connector is that it allows one system to “talk” to another system. Tinx-IT is a pleasant party with specialized and friendly people, who help their customers progress with appropriate tips and tricks. This is one of the reasons why we enjoy working with Tinx-IT!

“Tinx-IT has integration specialists on board with specialist knowledge. We, therefore, find Tinx-IT to be an excellent business partner”!

Delivered solutions
Tinx-IT E-Commerce Connector for Magento
Magento B2B prices & discounts module