Tom Dixon webshop Magento Connector Homepage

Tom Dixon wanted an eCommerce experience as iconic as his lighting and furniture

Tom Dixon is one of Britain’s most successful designers. The Tom Dixon brand is a modern British institution with a presence in 65 countries worldwide. It boasts flagship showrooms in London, New York, Los Angeles, and Tokyo, complimented by many third-party websites and retail stores around the globe. Dixon saw the need for an eCommerce site that could visually express his brand while delivering an immersive customer experience.


About Tom Dixon



Business Type

Retail (B2C)
Wholesale (B2B)


Furniture and lighting



There are now four instances of the site covering the UK, Europe, US, and the rest of the world. Several of the sites have dedicated price lists and inventory for each geography. Bounce rates decreased from day one and the conversion rate was 50 percent higher than before.