Tom Dixon wanted an eCommerce experience as iconic as his lighting and furniture
Tom Dixon is one of Britain’s most successful designers. The Tom Dixon brand is a modern British institution with a presence in 65 countries worldwide. It boasts flagship showrooms in London, New York, Los Angeles, and Tokyo, complimented by many third-party websites and retail stores around the globe. Dixon saw the need for an eCommerce site that could visually express his brand while delivering an immersive customer experience.