Why Business Central, Shopify and Magento serve your customer

“If a customer want more options then a standard integration, Tinx comes into play.”

ABC E BUSINESS has been an official Tinx partner since March 2022. Nevertheless, we have established a productive collaboration over the past 10 years, with the aim of providing customers with a suitable integration solution between Microsoft Dynamics 365 Business Central and their webshop. In an interview with Lars Hoving, CEO/Owner of ABC E BUSINESS, we will delve deeper into their core business, the added value they offer to their customers, and how the collaboration with Tinx came about and is progressing.

Can you introduce yourself?

“My name is Lars Hoving, CEO/Owner of ABC E BUSINESS. I have been working for ABC E BUSINESS for almost 9 years now. I started as the operational manager and then shifted my focus towards sales and marketing. Last June, together with Antoine Brok (the current operational manager), I took over ABC E BUSINESS. I wear the CEO hat with pleasure, but ultimately, I am responsible for sales and marketing on a daily basis.”

Could you describe your company ABC E BUSINESS?

“ABC E BUSINESS was founded 15 years ago by Emile Peels. Emile started as a self-employed person, and after 2 years of being active, the first employees were hired. When I joined 9 years ago, we worked in a team of 8 people, and now we have 35 employees.”

“We like to distinguish ourselves from the approximately 60 ERP providers of the Business Central software in the Netherlands. We mainly focus on the standard product Business Central for the SMB market in the Netherlands. These companies are mainly in the trade and production industries, but we also see a number of companies in financial services as well as Microsoft Office 365 partners, for whom we offer license subscriptions. Our implementations are predefined. You can see it as blocks that you can click together to create a total solution.”

What makes ABC E BUSINESS unique compared to other ERP providers?

“Firstly, we are transparent with our customers. We have chosen to list the prices of our online products and services. Currently, this is displayed as informative, but it will also be possible to configure it online in the short term. Companies can easily put together a quote independently. This way, the customer immediately sees (in advance) what the costs are for the license of the modules, the time we spend on the implementation, and the customer care that the customer would like.”

“Secondly, it is our approach to specific configuration solutions that customers need. Usually, a customer needs a specific configuration solution, and we do not immediately offer customised solutions, but first look for a third-party solution like yours. We could build a webshop link ourselves, but why reinvent the wheel when there are good partners who have already done this? If we cannot find a partner with a specific solution, we can still build it. Of course, we first ask the customer, are you sure? Perhaps you can adjust the process to work with another solution? If that doesn’t work, we choose the customisation route to offer the best possible customer journey.”

How did ABC E BUSINESS first come into contact with Tinx?

“This was a while ago, even before my time at ABC E BUSINESS. There had to be a connection for a customer, so Emile and Erica Hoekerd (CEO, Tinx) had contact. After that, the contact with Bob van der Lelie (Senior Sales Executive, Tinx) was frequent for several joint projects. Both companies have grown significantly in the years since, and the collaboration is going very well!”

What software is widely used by your customers?

“Business Central is the ERP package that we focus on. When Business Central is set up and running well for the customer, customers often continue to optimise. This can include warehouse scanning or document capture for scanning purchase invoices. But also, certainly, optimising their e-commerce solutions.”

“If customers want a connection between their webshop and Business Central, they often use well-known e-commerce platforms. For example, platforms like WooCommerce, Magento, and Shopify. If they do not yet use one of the e-commerce platforms mentioned, they often have the desire to do so. Depending on the customer’s wishes, we present several providers so that we can guide them in making the right choice. Suppose a customer needs a standard connection. In that case, Provider A is sufficient. If they want more options, Tinx comes into play.”

What are the main reasons for choosing Tinx solutions?

  1. “Friendly contact between ABC E BUSINESS and Tinx, where the first steps in the sales process have already been taken through our longstanding partnership. This means the customer immediately has a good connection with you, which is important as Tinx will realise the connection between Business Central and the webshop for the customer.”
  2. “The completeness of the product. You can do so much with it, and if you want even more, that’s possible too! This means customers are not limited but can move flexibly when needed.”

“The Tinx solution is so broad and flexible that if the customer is not helped with it, I don’t know what will 😊!”

Which features of the Tinx Connector are currently being used by customers?

“The 2 most recent joint customers are Clip BV and Duca del Cosma. Clip BV uses the Magento Connector, and Duca del Cosma uses the Shopify Connector.”

“Clip BV uses order, product, and inventory synchronisation to exchange data between Magento and BC.” Read Clip BV’s customer case here.

“Duca del Cosma uses a multi-setup where 3 Shopify webshops are linked to 1 Shopify Plus backend, which is linked to 1 BC administration. The synchronised data is focused on products, PIM (attributes, images, categories, web texts), inventory, customers, orders, and refunds.”

As a partner, how do you experience the Tinx Connector?

“The benefit for us is that the customer is helped with an integration solution, which makes them satisfied and happy customers. The Tinx solution is so broad and flexible that if the customer is not helped with it, I don’t know what will 😊!”

How do you experience the contact between ABC E BUSINESS and Tinx?

“That’s going very well! My sales team has a call with Bob once a month to go through the ongoing projects. In this call, the status of the projects is discussed, and, where necessary, an action is linked to providing the customer with the best possible integration solution.”

If you had to tell someone in another company about Tinx, what would you tell them?

“That you are a professional partner with a clear focus on e-commerce integration solutions. Customers can always turn to you with their questions and wishes. And what a great strength is that you always keep developing.”

Do you have any tips for Tinx?

“Keep up the good work!”

About Partnercase ABC E BUSINESS


1 year

Mutual customers


Expertise of ABC E BUSINESS

ERP integration for the SMB market in the Netherlands, license subscriptions for Microsoft Office 365 partners

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