Connect About You to Business Central

Automate product data, orders and inventory between About You and Business Central without manual work

Many fashion brands and retailers sell through About You while managing finance, inventory and logistics in Microsoft Dynamics 365 Business Central. Without integration, teams often rely on manual order entry and spreadsheet workflows to keep systems aligned.

With the TINX Integration Agent, you can connect About You directly to Business Central. This About You Business Central integration runs entirely inside Business Central itself. No middleware, no external servers and no separate integration platform.

Work smarter and opt for seamless integration between your webshop and Business Central

More than 300 companies rely on Tinx each day:

Why connect About You to Business Central?

About You is one of Europe’s fastest growing fashion marketplaces. The platform was founded in Germany in 2014 and is part of the Otto Group. It allows fashion brands and retailers to sell directly to consumers across multiple European markets.

Companies typically use About You for:

  • fashion marketplace sales across Europe
  • expansion into new online markets
  • marketplace distribution alongside their webshop
  • growth of online fashion sales channels

At the same time, Business Central remains the central system for:

  • financial management
  • inventory management
  • purchasing
  • logistics
  • reporting

Without an About You Business Central integration, companies often experience operational challenges:

  • Marketplace orders must be entered manually into Business Central
  • Inventory levels are not automatically updated on About You
  • Product data must be maintained in multiple systems
  • Shipment tracking must be added manually
  • Reporting lacks marketplace data

A direct integration between About You and Business Central automates these processes.

Who is this integration for?

This integration is ideal for:

  • Fashion brands selling through About You
  • Retail companies operating across multiple fashion marketplaces
  • Apparel wholesalers with large product catalogs
  • Companies managing product variants such as size and color
  • International sellers targeting European fashion markets
  • Organizations looking to automate marketplace order processing
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